The coach of England’s World Cup team recently described the wives and girlfriends of footballers as “a virus.” He also declared his intentions to only allow them visitation with players once a week for the duration of their time in South Africa. This was, in part, a reaction to the activities of the 2006 World Cup in Germany, when several prominent wives and girlfriends of English players stayed near the team cap in the spa town of Baden Baden, and then proceeded to go on widely publicized shopping, restaurant, and clubbing trips around
town, in effect overshadowing the performance of England’s athletes during the World Cup. The media covered their petty arguments and competitions with more zeal than they offered to their male counterparts actually taking part in the tournament. The WAGs flaunted their wealth and displayed their unmatched talent for drinking, partying, and shopping. They downed champagne in excess and danced on tables in nightclubs. Ecuador’s Alex Aguinaga famously proclaimed, “The English wives and girlfriends are causing a circus.” These three-ring-style antics were more than a mere sideshow, however. The distraction caused utter embarrassment for their partners, and for English soccer as a whole. When England shockingly lost in the quarterfinals, the antics of the WAGs, along with the paparazzi they attracted, were widely blamed. Following the 2006 World Cup, the WAGs were banned from attending future tournaments.
Footballers' Wives and Girlfriends: Victoria Beckham, Jordan, Cheryl Cole, Wags, Jamelia, Despina Vandi, Danielle Lloyd, HadiseThe most frustrating aspect is that the attention paid to WAG activities seems to overshadow their well-deserving partners, who have worked long and hard to become the elite athletes of their sport. WAGs live wild celebrity lifestyles and throw their money around town, but they will not get within ten feet of a ball during the World Cup. These women, who simply relish in the spoils of their husbands’ and boyfriends’ efforts, cause them serious embarrassment, distract them from their game, and make them tabloid fodder.
Following the women’s liberation movement, you would think women happily identifying themselves by the men they married was a thing of the past.
While “gold diggers” have existed in some form or another for centuries, the continued popularity of the WAG seems to make this practice more socially acceptable. And the more attention paid to them by the media and popular culture at large, the more we legitimize them, their practices, and their lifestyles.






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