"Over the past decade we've invested half a billion (U.S. dollars) every year across the continent ... We're doubling our investment," Egbe noted.
Egbe reported that he sees big growth potential in the new and more stabilized country of Zimbabwe, which is recovering from an economic recession after the formation of a unity government last year ended years of hyper-inflation.
Coca-Cola is now looking to diversify its product line and strengthen its non-carbonated beverage businesses, such as juices and water in Africa.
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